The two channels serve different purposes for agencies building a paid media offering:
Google Ads captures the existing demand from people actively searching
Meta Ads creates demand through creative-driven discovery, now more automated than ever under Andromeda
Most agencies offering both find it easiest to bundle them into one paid media retainer, delivered through white label teams for each platform. Our White Label PPC post covers how this combined approach works across channels. For more details visit us @
https://www.nicedigitals.com/white-label-facebook-ads-services-for-agencies/
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